Our Story

Fashion Friendly is just one of the many brands under the Kingstown Associates name. We found that customers of our flagship catalogue Healthy Living Direct enjoyed our collection of shoes, accessories and clothing for senior men and women. As a result, we launched the Fashion Friendly catalogue to focus on this growing trend and meet demand. The catalogue was first published in 2015 and is enjoyed by over 100,000 shoppers in the UK.


The Fashion Friendly website launched in 2018 and has quickly grown to become a favourite online shop for seniors and the elderly to find clothing and shoes. Our products have proved popular due to their affordable prices and adaptive features. We choose designs with seniors and the elderly specifically in mind, which is why our clothing and shoes include easy dress features.


Discover our other brands

Healthy Living Direct

Our flagship brand. Find a great range of daily living aids for an independent lifestyle. Plus more!

Garden Ability

For anyone with a green thumb, find all your gardening tools, plants, and outdoor ornaments.

Housewares Direct

For all your homeware needs. Find decor, storage and more for any room in your home.

Craft & Hobby

Find all your crafting essentials, from knitting and sewing to paper and wood crafts.


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